Showing Genuine Interest: Building Connections with Nurse and CNA Applicants

In the high-stakes world of nurse and certified nurse aide (CNA) recruitment, standing out means going beyond a standard job pitch—it’s about showing genuine interest in each applicant. With a nursing shortage driving competition, candidates are looking for employers who see them as individuals, not just resumes, making personal connection a powerful tool to win their loyalty. By demonstrating authentic care, you can transform initial outreach into lasting relationships that draw top talent to your facility.

Start by personalizing every interaction from the first contact. When you find a nurse’s resume or receive a CNA application, note specific details—like their experience with pediatric care or a certification in wound management—and mention these in your text, email, or voicemail. For example, a message like, “I noticed your pediatric nursing background—our unit thrives on that expertise!” shows you’ve paid attention, setting you apart from generic outreach. Follow up with questions about their career goals or challenges, such as, “What support would help you excel here?”—this invites them to share and builds trust.

Take it further by remembering and referencing past conversations. If a candidate mentions a family commitment during a call, acknowledge it in your next email with, “I hope your family situation is easing—let’s find a schedule that works for you.” This consistency proves your interest isn’t superficial. Data from 2025 recruitment trends suggests 40% of healthcare workers value personalized engagement, making this approach a game-changer for retention and hires.

Finally, keep the momentum with regular, thoughtful check-ins, even if they’re not ready to commit. A brief message like, “Thinking of you—any updates on your job search?” keeps the door open without pressure. Start showing genuine interest today, and watch it cultivate a pipeline of dedicated nurses and CNAs who feel valued from day one.