Best Planning Strategies: Cold Script Writing and Cold Call Techniques for Nurse and CNA Recruitment
In the fast-paced world of nurse and certified nurse aide (CNA) recruitment, success hinges on strategic planning, especially when reaching out to passive candidates. With a persistent healthcare shortage, waiting for applications to come in, sending a plain message to schedule an interview, and giving the energy that the applicant should pitch why they qualify—common tactics most are using—won’t set you apart in this competitive market. By mastering proactive cold outreach with exciting, personalized scripts and calls, you can turn prospects into hires and showcase your facility as their top choice.
Start with cold script writing tailored to your audience. Create a concise script for emails or texts, such as, “Hi [Name], I’ve reviewed your resume and your [specific skill] experience is a perfect fit! We’re thrilled to meet you—our supportive team and flexible shifts make us stand out. Can we chat?” Keep it under 100 words, highlighting benefits like work-life balance and a clear call-to-action (e.g., reply or call). For calls, draft a 30-second pitch: “Hello [Name], I’m with [Your Facility]. Your [skill] expertise caught my eye. Your experience make you a great fit at our facility. Let’s discuss why working with us is a win-win!” Practice it to sound natural, adjusting based on responses.
Next, plan your cold call strategy. Research candidates on platforms like LinkedIn and Indeed, targeting those with relevant experience (e.g., ICU nurses, CNA certifications). Schedule calls during off-peak hours (e.g., 10 AM or 6 PM) to catch them, and aim for 10-15 attempts over two weeks, logging each in a tool like Google Sheets or Excel. A 2025 trend shows 45% of healthcare hires come from cold outreach when persistent, making this a proven tactic.
Finally, refine with feedback. Review what works (e.g., response rates) and tweak scripts accordingly. Start planning your excited, candidate-focused cold outreach today, and watch your facility attract a steady stream of qualified nurses and CNAs.